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JOIN US August 17th   FOR THE
OC ACCESS EXECUTIVE NETWORK

Featured Presentation

Topic: THE SOCIAL MEDIA CRAZE: NAVIGATING THE MAZE

Presented by: Rebekah King, Consumer Communications Manager, Kelley Blue Book

and Shayne Brown, General Counsel, Kelley Blue Book

As social media evolves, so do the legal implications for a company and its employees. These two experts have experienced this first hand in both large & small businesses.  Learn what issues have to be faced, what to do when things go wrong, how to make social media an effective communication tool for employees, the three things you should NEVER say online, and much more. 

About Rebekah King

Rebekah King is the consumer communications manager for Kelley Blue Book.  In this role, King is charged with devising and implementing online and offline social media strategies that increase awareness among consumers, particularly Gen Y and Millennial groups.  She ensures that all interactive promotional efforts are aligned with overall corporate goals and strategies.  King also is responsible for developing and implementing programs that increase brand awareness in the consumer marketplace, while increasing traffic to the company’s website (www.kbb.com) and social channels.  King works closely with various departments within the company to create and manage new social programs that enhance the overall consumer experience with the Kelley Blue Book brand.  Prior to joining the Kelley Blue Book team, King was the founder and principal of Rebizworks, a digital marketing firm based in Southern California

About Shayne Brown

Shayne Brown is associate general counsel for Kelley Blue Book.  In this role, Brown negotiates various contracts, drafts terms and conditions for new products and services, and ensures compliance with privacy laws.  In addition, she oversees brand protection and all intellectual property infringement issues, and is responsible for the creation, implementation, and management of the company’s electronic communication policies, allowing employees to serve as brand ambassadors. Brown has become integrated with many company teams and processes. This allows her to assess business needs, support proactive management, and assist the business with managing

 

Featured Business Case

To be Announced 

 

To learn more please visit www.accessen.org

 

 

When ... Where ... RSVP...

Date: 17 August 2010
Time: 6pm - 8:30 pm
Place: The Center Club

Cost: Non - members $45.00, Students $25.00 (Use PayPal for convenience when you RSVP!)


Address:
650 Town Center Drive Costa Mesa, CA 92626
(Off Town Center and under the Performing Arts Center)

Room: Chairman's Room

Parking: Complimentary valet! Tips optional

 

Please click here to RSVP

 

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