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JOIN US August 17th FOR THE
OC ACCESS EXECUTIVE NETWORK
Featured Presentation
Topic: THE SOCIAL MEDIA CRAZE: NAVIGATING THE MAZE
Presented by: Rebekah King, Consumer Communications Manager, Kelley Blue Book
and Shayne Brown, General Counsel, Kelley Blue Book
As social media evolves, so do the legal implications for a company and its employees. These two experts have experienced this first hand in both large & small businesses. Learn what issues have to be faced, what to do when things go wrong, how to make social media an effective communication tool for employees, the three things you should NEVER say online, and much more.
About Rebekah King
Rebekah King is the consumer communications manager for Kelley Blue Book. In this role, King is charged with devising and implementing online and offline social media strategies that increase awareness among consumers, particularly Gen Y and Millennial groups. She ensures that all interactive promotional efforts are aligned with overall corporate goals and strategies. King also is responsible for developing and implementing programs that increase brand awareness in the consumer marketplace, while increasing traffic to the company’s website (www.kbb.com) and social channels. King works closely with various departments within the company to create and manage new social programs that enhance the overall consumer experience with the Kelley Blue Book brand. Prior to joining the Kelley Blue Book team, King was the founder and principal of Rebizworks, a digital marketing firm based in Southern California.
About Shayne Brown
Shayne Brown is associate general counsel for Kelley Blue Book. In this role, Brown negotiates various contracts, drafts terms and conditions for new products and services, and ensures compliance with privacy laws. In addition, she oversees brand protection and all intellectual property infringement issues, and is responsible for the creation, implementation, and management of the company’s electronic communication policies, allowing employees to serve as brand ambassadors. Brown has become integrated with many company teams and processes. This allows her to assess business needs, support proactive management, and assist the business with managing
Featured Business Case
To be Announced
To learn more please visit www.accessen.org
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